Know Your Rights

Know Your Rights: Visual Advocacy for the Next Generation is a visual redesign of ACLU-NJ’s KYR materials aimed at making civil rights more accessible, engaging, and empowering for young and underrepresented communities in New Jersey. Through bold graphics, clean typography, and brand-aligned color palettes, the project reframes key issues protest, voting, public health, and reproductive rights into impactful posters, social media graphics, sticker designs, and logo variations. The goal is to communicate rights clearly, spark civic awareness, and modernize appeal while staying true to the ACLU’s mission.