TuMu Lodge - Brand Identity & Visual Refresh
Client Branding • Logo Design • Apparel Concepts • Visual Direction
This branding project was created for TuMu Lodge, a hospitality and lifestyle brand located in Africa. The project focused on refreshing the lodge’s visual identity while honoring its original character, cultural context, and physical environment. The goal was to evolve the brand into a more cohesive, versatile system that could be applied across signage, apparel, and digital use.
Original Logo and Existing Identity
The original TuMu Lodge logo was hand-styled and decorative, reflecting the warmth and welcoming nature of the space. While it carried charm and personality, the logo was limited in scalability and consistency across modern applications such as apparel, merchandise, and digital platforms. This existing mark served as the foundation and reference point for the redesign process.
Logo Redesign & Variations
Multiple logo variations were developed to ensure flexibility across real-world applications. The updated typography introduces a stronger serif structure that communicates heritage and permanence, while simplified forms allow the logo to remain legible on apparel, signage, and promotional materials.
The final identity maintains the spirit of the original TuMu Lodge logo while introducing a more cohesive and adaptable system. The redesign bridges tradition and modernity, ensuring the brand can grow while staying rooted in its origins.
TuMu’s Lodge
A welcoming space rooted in comfort, care, and community.
TuMu’s Lodge is dedicated to creating meaningful experiences where people can gather, relax, and feel at home.
Connect with TuMu’s Lodge:
👉 https://www.facebook.com/profile.php?id=61580999194455